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AI-Powered Digital Marketing Course

Hey there, future digital rockstar! Ready to kickstart a career that’s in demand, creative, and pays well? At ROK Digital Academy, we’re here to make that happen. Whether you’re a student dreaming of a high-flying job or someone looking to switch gears, our Digital Marketing Course is your ticket to success.

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Course Details

ABOUT ROK Digtial Academy

Real Skills, Real Results – That’s ROK for You

Our dynamic presence in AP ensures world-class training delivered your way – online o, tailored to your needs.

Led by Omkar Ramana, a Digital Marketing Expert who’s cracked the code to online success, we’re not just another institute. We’re a launchpad for students like you to master skills like SEO, social media marketing, Google Ads, and more. Our courses are practical, hands-on, and designed to get you job-ready fastWith two buzzing branches in Proddatur and Ap, we bring top-notch training right to your doorstep – online

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Digital Marketing Course in Hyderabad — Advanced & AI-Powered

Digital Marketing Course in AP :ROK digital academy brings most advanced Digital Marketing course—now upgraded with AI-powered tools and automation. Whether you’re a student, job seeker, entrepreneur, or homemaker, this program helps you build a successful career using both traditional strategies (SEO, Google Ads, YouTube) and modern AI tools.

  • AI + Traditional Mastery: Learn campaigns end-to-end with tool-based workflows.
  • Career-Focused: Build a portfolio recruiters love with practical assignments.
  • Guided Learning: Live, interactive sessions with doubt-clearing support.
  • Flexible Languages: Classes available in Telugu.

New Batch: New Digital Markeitng Class is Starting this week. Whatsapp us on 9441778864.

AI Powered Digital Marketing Course Syllabus 2026

Website Designing

We will teach you How to create a Stunning Website 

Search Engine Optimization (SEO) is the process of improving a website’s visibility on Google and other search engines so that businesses can attract more organic traffic, leads, and customers without paying for advertisements.

In this SEO module, students learn how search engines work, how websites rank on Google, and how to create a complete SEO strategy for businesses.

Keyword Research: Learn how to discover high-demand keywords using Google Keyword Planner, Ahrefs, SEMrush, ChatGPT, Gemini, and other SEO tools. Students also learn how to identify long-tail keywords and search intent to create content that attracts the right audience.

On-Page SEO: Learn how to optimize titles, meta descriptions, URLs, headings, images, internal links, and website content to improve search engine rankings. Students work on real webpages and blog posts to gain practical experience.

Content Optimization: Learn how to create SEO-friendly content that ranks on Google. Students understand keyword placement, topical authority, content structure, EEAT principles, and how AI tools can assist in content creation and optimization.

Off-Page SEO: Learn how to build website authority through link building, local citations, guest posting, social signals, online reputation management, and brand mentions.

Technical SEO: Learn how to improve website speed, mobile responsiveness, indexing, crawlability, XML sitemaps, robots.txt, canonical tags, schema markup, and other technical SEO factors that influence rankings.

Local SEO: Learn how businesses can rank in Google Maps and local search results by optimizing Google Business Profiles, local citations, reviews, and location-based content.

SEO Analytics & Reporting: Learn how to track website performance using Google Analytics 4 (GA4), Google Search Console, and other reporting tools. Students will learn how to analyze rankings, traffic, conversions, and user behavior.

AI-Powered SEO: Learn how to use ChatGPT, Gemini, Claude, and other AI tools for keyword research, content planning, SEO audits, content optimization, and productivity enhancement.

Tools Covered: Google Search Console, Google Analytics 4 (GA4), Google Keyword Planner, Ahrefs, SEMrush, ChatGPT, Gemini, Claude, Screaming Frog, and other industry-standard SEO tools.

Outcome: By the end of this module, students will be able to perform keyword research, optimize websites, improve technical SEO, create SEO-friendly content, analyze website performance, and execute complete SEO campaigns for businesses and clients.

Google Ads is Google’s online advertising platform that helps businesses generate leads, sales, website traffic, phone calls, and brand awareness by displaying ads on Google Search, YouTube, Gmail, Google Maps, and millions of partner websites.

In this Google Ads module, students learn how to create, manage, optimize, and scale profitable advertising campaigns using real-world strategies and practical projects.

Campaign Planning:
Learn how to understand business goals, identify target audiences, analyze competitors, and create advertising strategies for different industries and business types.

Keyword Research:
Learn how to find high-converting keywords using Google Keyword Planner, ChatGPT, Gemini, Google Search, and competitor research techniques. Students learn how to identify commercial, transactional, and high-intent keywords that generate leads and sales.

Search Ads:
Learn how to create Google Search campaigns, write high-converting ad copy, use ad extensions, improve Quality Score, and optimize campaigns for maximum performance.

Display Ads:
Learn how to create image-based advertising campaigns that appear on websites, blogs, mobile apps, and Google’s Display Network to increase brand awareness and customer engagement.

YouTube Ads:
Learn how to create and run YouTube advertising campaigns including skippable ads, in-feed ads, video action campaigns, and remarketing campaigns to reach potential customers through video marketing.

Performance Max Campaigns:
Learn how to create and optimize Performance Max campaigns that use Google’s AI to show ads across Search, Display, YouTube, Gmail, Discover, and Maps from a single campaign.

Audience Targeting:
Learn how to target customers based on demographics, interests, location, behavior, custom audiences, in-market audiences, and remarketing strategies.

Budgeting & Bidding:
Learn how to set campaign budgets, choose bidding strategies, manage cost-per-click (CPC), maximize conversions, improve return on investment (ROI), and control advertising costs effectively.

Conversion Tracking:
Learn how to set up Google Tag Manager (GTM), Google Analytics 4 (GA4), conversion tracking, lead tracking, phone call tracking, and event tracking to measure campaign performance accurately.

Optimization Techniques:
Learn how to improve campaign performance through A/B testing, keyword optimization, ad copy testing, landing page optimization, negative keywords, audience refinement, and performance analysis.

AI-Powered Google Ads:
Learn how to use ChatGPT, Gemini, Claude, and AI tools for keyword research, ad copy generation, audience research, campaign planning, and optimization workflows.

Tools Covered:
Google Ads, Google Keyword Planner, Google Tag Manager (GTM), Google Analytics 4 (GA4), Looker Studio, ChatGPT, Gemini, Claude, and other digital advertising tools.

Practical Projects:
Students create and manage real Google Ads campaigns, generate leads, track conversions, analyze campaign performance, and optimize campaigns using industry best practices.

Outcome:
By the end of this module, students will be able to create, manage, optimize, and scale Google Ads campaigns for businesses, clients, freelancing projects, and their own ventures while generating measurable marketing results.

Social Media Marketing (SMM) is the process of using social media platforms to build brand awareness, generate leads, increase sales, engage with customers, and grow businesses online. Social media has become one of the most powerful digital marketing channels for businesses of all sizes.

In this Social Media Marketing module, students learn how to create, manage, grow, and optimize social media accounts using practical strategies, content creation techniques, AI tools, and real-world projects.

Introduction to Social Media Marketing:
Learn the fundamentals of social media marketing, how different platforms work, current industry trends, and how businesses use social media to attract customers and build brand authority.

Social Media Platforms:
Learn how to create, optimize, and manage business profiles on Facebook, Instagram, LinkedIn, YouTube, X (Twitter), Threads, Pinterest, and other major social media platforms. Students learn platform-specific strategies and best practices.

Content Creation:
Learn how to create engaging social media content including text posts, graphics, reels, short videos, stories, carousels, infographics, and promotional content. Students also learn how to use Canva, ChatGPT, Gemini, and AI tools for content creation.

Content Strategy & Content Calendar:
Learn how to plan content, build content calendars, identify content pillars, schedule posts, and maintain consistency across social media platforms.

Organic Social Media Growth:
Learn how to increase followers, improve engagement, build communities, optimize profiles, use hashtags effectively, and grow social media accounts without paid advertising.

Social Media Advertising:
Learn how to create and optimize Facebook Ads, Instagram Ads, lead generation campaigns, engagement campaigns, video campaigns, website traffic campaigns, and conversion-focused advertising campaigns.

Audience Targeting:
Learn how to target the right audience based on demographics, interests, behavior, location, custom audiences, lookalike audiences, and remarketing strategies.

Video Marketing & Reels:
Learn how to create high-performing reels, short-form videos, YouTube Shorts, and social media videos that increase engagement, reach, and brand visibility.

Influencer Marketing:
Learn how to identify influencers, collaborate with creators, execute influencer campaigns, and measure campaign performance for brand promotions.

Social Media Analytics:
Learn how to measure performance using Meta Insights, Instagram Insights, LinkedIn Analytics, YouTube Analytics, Google Analytics 4 (GA4), and other reporting tools. Students learn how to track engagement, reach, leads, conversions, and return on investment (ROI).

AI-Powered Social Media Marketing:
Learn how to use ChatGPT, Gemini, Claude, Canva AI, and other AI tools for content ideas, captions, hashtag research, content planning, image creation, video creation, and productivity improvement.

Social Media Management Tools:
Learn how to use Meta Business Suite, Buffer, Hootsuite, Canva, ChatGPT, Gemini, and other tools to manage and automate social media marketing activities.

Practical Projects:
Students create social media strategies, content calendars, organic growth campaigns, advertising campaigns, reels, promotional content, and complete social media marketing plans for businesses.

Outcome:
By the end of this module, students will be able to create social media strategies, manage business accounts, grow audiences, run paid advertising campaigns, generate leads, analyze performance, and execute complete social media marketing campaigns for businesses and clients.

Email Marketing is one of the most effective digital marketing channels used to generate leads, nurture prospects, increase sales, retain customers, and build long-term relationships with audiences. Businesses use email marketing to communicate directly with customers and drive measurable results.

In this Email Marketing module, students learn how to build email lists, create professional email campaigns, automate customer communication, and measure campaign performance using industry-standard tools and practical projects.

Introduction to Email Marketing:
Learn the fundamentals of email marketing, its importance in digital marketing, customer lifecycle management, and how businesses use email marketing to generate leads and increase revenue.

Email Marketing Platforms:
Learn how to use popular email marketing platforms such as Mailchimp, Brevo (Sendinblue), MailerLite, GetResponse, ConvertKit, and other email marketing tools. Students learn how to create, manage, and optimize professional email campaigns.

Email List Building:
Learn how to build high-quality email lists using lead magnets, landing pages, signup forms, website popups, lead generation campaigns, and content marketing strategies.

Lead Generation Funnels:
Learn how to create lead generation funnels that collect customer information and automatically nurture prospects through email sequences and follow-up campaigns.

Email Design & Content Creation:
Learn how to create engaging email templates, write compelling subject lines, improve open rates, create persuasive email copy, and design professional emails optimized for both desktop and mobile devices.

Email Automation:
Learn how to create automated email sequences, welcome emails, drip campaigns, follow-up campaigns, abandoned cart emails, lead nurturing workflows, and customer engagement campaigns.

Audience Segmentation:
Learn how to segment subscribers based on interests, behavior, demographics, engagement levels, and purchase history to improve campaign effectiveness and personalization.

Email Deliverability:
Learn how to improve inbox placement, avoid spam filters, set up SPF, DKIM, and DMARC authentication, maintain sender reputation, and improve email deliverability rates.

Email Analytics & Reporting:
Learn how to track open rates, click-through rates (CTR), conversion rates, unsubscribe rates, bounce rates, and campaign performance using analytics and reporting tools.

AI-Powered Email Marketing:
Learn how to use ChatGPT, Gemini, Claude, and AI tools to generate email content, subject lines, email sequences, customer engagement campaigns, and personalized marketing messages.

Marketing Automation:
Learn how to connect email marketing platforms with websites, landing pages, CRMs, forms, and automation tools to create complete marketing workflows.

Tools Covered:
Mailchimp, Brevo (Sendinblue), MailerLite, ConvertKit, GetResponse, ChatGPT, Gemini, Claude, Google Analytics 4 (GA4), and other email marketing and automation tools.

Practical Projects:
Students create lead generation funnels, automated email sequences, promotional campaigns, newsletter campaigns, and customer nurturing workflows for businesses and real-world marketing scenarios.

Outcome:
By the end of this module, students will be able to build email lists, create professional email campaigns, automate customer communication, improve engagement, generate leads, increase conversions, and execute complete email marketing strategies for businesses and clients.

Google Analytics 4 (GA4) is Google’s advanced web analytics platform that helps businesses understand website visitors, track user behavior, measure marketing performance, and make data-driven business decisions. GA4 is one of the most important tools used by digital marketers to analyze traffic, conversions, and customer journeys.

In this Google Analytics 4 (GA4) module, students learn how to track website performance, measure marketing effectiveness, analyze user behavior, and generate actionable insights using real-world data.

Introduction to Google Analytics 4 (GA4):
Learn the fundamentals of GA4, its benefits, key differences from Universal Analytics, and how businesses use analytics to improve marketing performance and business growth.

GA4 Setup & Configuration:
Learn how to create a Google Analytics account, set up GA4 properties, install tracking codes, configure data streams, and connect GA4 with websites and landing pages.

Google Tag Manager (GTM):
Learn how to use Google Tag Manager to manage tracking codes, events, conversions, and marketing tags without modifying website code.

Understanding the GA4 Dashboard:
Learn how to navigate the GA4 interface, customize reports, create dashboards, and access valuable website and marketing performance data.

Website Traffic Analysis:
Learn how to analyze users, sessions, page views, engagement metrics, traffic sources, user demographics, and visitor behavior to understand how people interact with a website.

Acquisition Reports:
Learn how to identify where website visitors come from, including Organic Search, Google Ads, Social Media, Direct Traffic, Referral Traffic, Email Marketing, and other marketing channels.

User Behavior Analysis:
Learn how visitors navigate websites, which pages perform best, where users drop off, and how to improve user experience and website performance.

Conversion Tracking:
Learn how to track form submissions, lead generation, purchases, phone calls, button clicks, downloads, and other important business goals using GA4 and GTM.

Events & Custom Tracking:
Learn how to create custom events, configure conversions, track user interactions, and measure specific actions that matter to businesses.

E-Commerce Tracking:
Learn how to track product views, add-to-cart actions, purchases, revenue, customer journeys, and overall e-commerce performance.

Google Analytics Integrations:
Learn how to connect GA4 with Google Ads, Google Search Console, Google Tag Manager, Looker Studio, and other marketing platforms for advanced reporting and analysis.

Custom Reports & Dashboards:
Learn how to create custom reports, build marketing dashboards, visualize performance data, and generate professional reports for clients and businesses.

AI-Powered Analytics:
Learn how to use ChatGPT, Gemini, and AI tools to analyze data, identify trends, generate reports, discover opportunities, and improve marketing decision-making.

Tools Covered:
Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console, Google Ads, Looker Studio, ChatGPT, Gemini, and other analytics and reporting tools.

Practical Projects:
Students set up GA4 tracking, configure GTM, create conversion tracking systems, build custom dashboards, analyze marketing campaigns, and generate performance reports using real-world business scenarios.

Outcome:
By the end of this module, students will be able to set up GA4, track website performance, measure marketing campaigns, analyze customer behavior, build professional reports, and make data-driven marketing decisions for businesses and clients.

Blogging, YouTube, and Affiliate Marketing are powerful digital business models that allow individuals and businesses to generate traffic, build audiences, create personal brands, and earn income online. In this module, students learn how to create content, grow audiences, monetize platforms, and build multiple online income streams.

Blogging Fundamentals:
Learn how blogs work, how businesses use content marketing, and how blogging can be used to generate traffic, leads, authority, and revenue.

Website & Blog Setup:
Learn how to register domains, purchase hosting, install WordPress, create blog categories, design websites, and publish professional blog content.

Content Creation:
Learn how to research topics, write SEO-friendly articles, create engaging content, optimize content for search engines, and use AI tools such as ChatGPT, Gemini, and Claude for content planning and creation.

SEO for Bloggers:
Learn how to perform keyword research, optimize blog posts, improve search engine rankings, and generate organic traffic through search engine optimization (SEO).

Blog Monetization:
Learn how bloggers generate revenue through advertising, affiliate marketing, sponsored content, digital products, lead generation, and other monetization strategies.

YouTube Fundamentals:
Learn how YouTube works, how the YouTube algorithm functions, and how creators build successful channels and online brands.

YouTube Channel Setup:
Learn how to create and optimize YouTube channels, design channel branding, create playlists, optimize channel settings, and improve discoverability.

YouTube Content Strategy:
Learn how to identify target audiences, research content ideas, plan content calendars, analyze competitors, and create a long-term channel growth strategy.

Video Creation & Editing:
Learn how to create engaging videos, write scripts, record content, improve audio and video quality, edit videos, create thumbnails, and use AI-powered content creation tools.

YouTube SEO:
Learn how to optimize video titles, descriptions, tags, thumbnails, playlists, and channel content to improve rankings, views, and subscriber growth.

AI-Powered Content Creation:
Learn how to use ChatGPT, Gemini, Claude, Canva AI, ElevenLabs, HeyGen, Hedra, Runway, Veo, and other AI tools to create content, videos, voiceovers, thumbnails, and marketing assets.

YouTube Monetization:
Learn how creators generate income through YouTube Partner Program (YPP), advertisements, sponsorships, memberships, digital products, affiliate marketing, and brand collaborations.

Affiliate Marketing Fundamentals:
Learn how affiliate marketing works and how marketers earn commissions by promoting products and services through content, blogs, videos, websites, and social media platforms.

Affiliate Networks:
Learn how to join affiliate programs such as Amazon Associates, Impact, CJ Affiliate, ShareASale, ClickBank, Digistore24, and other affiliate marketing platforms.

Affiliate Product Selection:
Learn how to identify profitable affiliate products, evaluate commission structures, analyze competition, and select products relevant to target audiences.

Affiliate Marketing Strategies:
Learn how to promote affiliate products through blogs, YouTube videos, email marketing, SEO, social media marketing, paid advertising, and content marketing.

Traffic Generation:
Learn how to generate targeted traffic through SEO, social media, YouTube, Google Ads, content marketing, and audience-building strategies.

Performance Tracking:
Learn how to track clicks, conversions, commissions, user behavior, and campaign performance using analytics tools and affiliate dashboards.

Practical Projects:
Students create blogs, launch YouTube channels, publish content, optimize videos, implement affiliate marketing strategies, and build real-world content-based business models.

Tools Covered:
WordPress, Elementor, Google Search Console, Google Analytics 4 (GA4), YouTube Studio, ChatGPT, Gemini, Claude, Canva, ElevenLabs, HeyGen, Hedra, Runway, Veo, and affiliate marketing platforms.

Outcome:
By the end of this module, students will be able to build blogs, grow YouTube channels, create content using AI tools, generate traffic, monetize audiences, and implement affiliate marketing strategies to create multiple online income streams.

Generative AI is transforming the way businesses create content, generate leads, automate workflows, produce videos, design creatives, and execute digital marketing campaigns. In this module, students learn how to use the latest AI tools to improve productivity, creativity, marketing performance, and business growth.

Introduction to Generative AI:
Learn the fundamentals of Artificial Intelligence (AI), Machine Learning (ML), Large Language Models (LLMs), and Generative AI. Students understand how AI is changing industries, careers, and digital marketing.

AI Content Creation:
Learn how to create high-quality blog posts, articles, social media content, ad copy, email campaigns, landing page content, product descriptions, and marketing assets using AI tools.

Prompt Engineering:
Learn how to write effective prompts to generate better outputs from AI tools. Students learn prompt frameworks, advanced prompting techniques, and AI workflow optimization.

AI Chatbots & Large Language Models:
Learn how to use ChatGPT, Gemini, Claude, Grok, DeepSeek, Perplexity, and other leading AI models for research, content creation, problem-solving, strategy development, and productivity improvement.

AI for SEO:
Learn how to use AI tools for keyword research, content planning, content optimization, topic clustering, SEO audits, and search engine optimization workflows.

AI for Google Ads & Social Media Marketing:
Learn how to generate ad copy, audience ideas, content calendars, social media posts, campaign strategies, and marketing creatives using AI-powered tools.

AI Image Generation:
Learn how to create professional images, marketing creatives, social media graphics, posters, thumbnails, advertisements, and visual content using ChatGPT, Gemini, Nano Banana, Google Whisk, and other image-generation tools.

AI Video Creation:
Learn how to create cinematic videos, AI avatars, talking-head videos, UGC advertisements, promotional videos, product demonstrations, and social media videos using Veo, Runway, Seedance, Hedra, HeyGen, Higgsfield, Pixverse, and other AI video platforms.

AI Voice Generation:
Learn how to create realistic voiceovers, dubbing, narration, multilingual content, and voice cloning using ElevenLabs and other AI voice generation tools.

AI-Powered Research & Productivity:
Learn how to use NotebookLM, Perplexity, ChatGPT, Gemini, and AI assistants for research, summarization, content planning, market analysis, competitor research, and workflow automation.

AI Automation:
Learn how to automate repetitive marketing tasks, customer communication, content workflows, reporting, and business processes using AI-powered tools and automation platforms.

AI Ethics & Responsible Usage:
Learn AI best practices, ethical considerations, fact-checking techniques, copyright awareness, data privacy, and responsible AI implementation.

Tools Covered:
ChatGPT, Gemini, Claude, Grok, DeepSeek, Perplexity, NotebookLM, Google AI Studio, Nano Banana, Google Whisk, Veo, Runway, Seedance, Pixverse, HeyGen, Hedra, Higgsfield, ElevenLabs, Canva AI, Gamma, GenSpark, and other leading AI tools.

Practical Projects:
Students create AI-generated images, videos, voiceovers, social media campaigns, marketing creatives, AI avatars, content strategies, advertising assets, and business automation workflows using real-world use cases.

Outcome:
By the end of this module, students will be able to use Generative AI tools for content creation, SEO, social media marketing, Google Ads, video production, automation, research, and digital marketing campaigns, making them future-ready professionals in the AI-powered marketing industry.

Career-Focused Digital Marketing Training

Who Can Learn Digital Marketing & What Career Opportunities Can You Get?

Whether you are a student, job seeker, working professional, freelancer, housewife, or business owner, ROK DIGITAL ACADEMY helps you build practical digital marketing skills for jobs, freelancing, business growth, and work-from-home opportunities.

Who Can Join?

This course is suitable for beginners and career-focused learners who want practical skills instead of only theory.

  1. Students
  2. Job Seekers
  3. Working Professionals
  4. Freelancers
  5. Business Owners
  6. Housewives
  7. Career Restarters

Eligibility

You do not need coding knowledge or previous marketing experience. Basic computer and internet knowledge is enough to start.

  1. Degree Students
  2. Graduates
  3. Any Stream
  4. No Coding Needed
  5. No Percentage Barrier
  6. Basic Social Media Knowledge

Career Roles You Can Target

After completing the course and projects, students can prepare for different digital marketing job roles and freelancing opportunities.

  1. Digital Marketing Executive
  2. SEO Specialist
  3. PPC Specialist
  4. Social Media Executive
  5. SEM Executive
  6. Digital Marketing Manager

Not sure whether this course is right for you?

Attend ROK DIGITALfree demo class and understand the complete course structure, career opportunities, AI tools, projects, internship process, and job assistance.

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